Let’s be real: Hiring a Facebook ad agency isn’t a magic bullet. Yes, they bring expertise, strategy, and execution muscle. But even the best Facebook ads agency can’t do much without one crucial element—you.
Most underperforming ad campaigns? They don’t fail because of poor media buying. They fail because of poor collaboration.
Here’s the hard truth: If you withhold information, delay assets, or keep your goals vague, you’re setting your agency up to lose.
Let’s flip that. Every potential pitfall is actually an opportunity. In this blog, we’ll break down what a Facebook ad agency needs from you to drive performance—and how each of those things saves you money, time, and stress.
What Facebook Ad Agencies Need From Brands to Deliver Results
1. A Deep Dive Into Your Business: Don’t Hold Back
Problem: Brands often assume their agency can “figure it out” on the go. So they skip sharing customer insights, product USPs, or sales challenges.
Impact: This leads to generic targeting and messaging, which costs you money on unqualified clicks and poor conversion rates.
Solution: Be generous with your intel.
What to share:
- Top-performing geographies
- Best-selling SKUs
- Objections your sales team hears
- Real customer reviews and pain points
The more context your Facebook ad agency has, the better they can build messaging that converts.
Encourage clients to prepare a single source of truth—a Google Doc or Notion workspace with all relevant insights for onboarding.
2. Clear Goals. Real KPIs. No Fluff.
Problem: Vague goals like “get more leads” or “increase visibility” won’t cut it.
Impact: You waste ad spend testing broad strategies that may not align with your business priorities.
Solution: Set clear, measurable goals.
“Vague goals lead to vague results. We need clarity to deliver ROI,” says Rahul Menon, Facebook Ads Consultant.
Come prepared with:
- Target CPA, ROAS, or CPL
- Sales or lead volume targets
- Product launch timelines
- Seasonal campaign windows
Money saved: Precision goals mean less wasted budget on guesswork. Your agency knows what success looks like.
Missing Angle: Include a shared campaign scorecard to track these KPIs week by week.
3. Timely, On-Brand Creative Assets
Problem: Delays in sending creatives or unclear brand guidelines can bring campaigns to a halt.
Impact: You miss launch dates, burn budget during approval cycles, and lose momentum.
“Always, and I mean always, ask for creatives far before you need them,” advises the team at Revealbot.
Solution:
- Share brand-approved visuals, tone of voice, and disclaimers upfront
- Use pre-approved creative templates
- Have internal sign-off timelines mapped out
Bonus: Agencies can A/B test faster and scale what works. That means faster ROI.
Client Tip: Assign a dedicated stakeholder internally who signs off on creative to avoid last-minute bottlenecks.
4. Full Access: No Gatekeeping
Problem: Incomplete access to Business Manager, ad accounts, or pixels slows down everything.
Impact: Misfiring pixels, inaccurate targeting, and broken attribution.
Solution:
- Add your Facebook ads agency to Business Manager with the correct permissions
- Ensure Pixel, Conversions API, and custom audiences are set up
- Don’t hide behind shared logins or sketchy workarounds
Time saved: Full access means fewer back-and-forth emails and faster campaign launches.
Quick Tip: Use Meta’s permission control center to limit sensitive billing access while still enabling ad execution.
5. A Working Data Setup: CRM, Pixel, and CAPI
Problem: Without CRM or analytics integration, agencies can’t optimize based on actual conversions.
Impact: You get surface-level results, not revenue-focused ones.
Solution:
- Integrate your CRM and enable Conversions API
- Share key data points: purchase events, leads, LTV segments
“Agencies report improved lead quality when clients enable Facebook Conversions API,” according to internal case studies.
Why it matters: The better the data loop, the better your ad performance.
Missing Insight: Automate your CRM-to-Facebook sync so audiences are always fresh. This ensures remarketing and lookalikes work without lag.
6. Fast Feedback and Regular Check-ins
Problem: When you ghost your agency or delay approvals, campaigns stall.
Impact: Lost time = lost money. Facebook’s auction favors responsive optimization.
Solution:
- Set a feedback cadence: Weekly calls, async Loom videos, or Slack check-ins
- Approve creatives within 48 hours
- Create a shared calendar for reporting, approvals, and launches
7. Budget and Timeline Transparency
Problem: Shifting budgets mid-month or unclear billing terms create chaos.
Impact: Agencies can’t plan ad scaling, leading to under-delivery or overspend.
Solution:
- Share monthly budgets in advance
- Communicate billing or fund delays upfront
- Discuss performance tiers and spending limits
If you’re unsure how pricing should work, ask your agency to walk you through typical Facebook ad agency pricing structures, from flat retainers to percentage-of-spend models.
Added Insight: Provide forecasts for budget flexibility—what you’re willing to scale to if CPA or ROAS targets are met.
8. Legal & Ownership Clarity
Problem: Confusion over who owns creatives, ad data, or audiences can lead to conflict.
Impact: Disputes can delay launches or even require legal intervention.
Solution:
- Align on IP rights from day one
- Use contracts that clarify data ownership and post-project access
Pro Tip: Use templated scopes of work that cover these gray areas. It’s what the best Facebook ad agency will already have in place.
Content Gap Filled: Include clear roles around who can use past creatives for case studies and portfolio material.
9. Strategic Involvement, Not Micromanagement
Problem: Some clients micromanage ad copy; others disappear entirely.
Impact: Either extreme kills performance.
Solution:
- Share market insights, competitor moves, and product USPs
- Trust your Facebook ad agency partner to execute while you provide context
“Clients who share market insights and customer pain points help us craft sharper campaigns,” says Sandeep Jain, Growth Marketer.
Added Advice: Treat strategy calls as two-way brainstorms, not just performance reviews.
10. Willingness to Learn and Adapt
Problem: Facebook ads evolve monthly. Static client mindsets create bottlenecks.
Impact: What worked in Q1 may flop in Q3. Without adaptation, you lose your edge.
Solution:
- Stay curious: Subscribe to Meta updates, follow ad trends
- Be open to testing new creatives, formats, and CTAs
Content Gap Filled: Most blogs focus on agency learning, but clients learning = stronger synergy.
Pro Move: Attend a quarterly performance workshop with your agency. Learn what worked, what flopped, and why.
Final Word: The Partnership Mindset
You don’t need to be an ads expert. That’s why you hire an agency. But if you want performance, you need to treat your facebook ad agency as a strategic partner, not a vendor.
The more you give—in clarity, access, data, and collaboration—the more you get.
So yeah, if you’re investing in Facebook ads, don’t stop at paying for an agency. Equip them to win. That’s how you win too.
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